If you're ready to ditch the grind and finally get that business idea off the ground....

then this could be the most important thing you ever do.

In this course, I will show you the EXACT branding process I followed that helped launch my own online business that allows me to work wherever I want...currently... that's Budapest...last week, it was Italy.  

The Brand Discovery Course

A 4-week intensive branding course that will help you flip the switch on your business , taking you from confused and overwhelmed to clear, confident and excited. 

We will go through the whole branding process so you have a full blueprint for your business, your goals, your products and a detailed snapshot of how it looks and feels.  

This program is for you if…

  • You find yourself feeling confused,  overwhelmed and stuck all at the same time. 
  • Every time you sit down to write something for your business… you have no idea what to say
  • You still don’t really know what your business actually IS. 
  • You don’t know how to answer the question… what do you do?
  • You have a killer business idea, but you don’t know what steps you need to start taking to actually do anything about it 

Imagine instead if you....

  • Know who you’re serving
  • Understand how and why you can help them
  • Know what steps you're taking next 
  • Know how your business looks and feels
  • Are clear on what traits to look for when hiring and training new staff
  • Know exactly what things to talk about on social media
  • Understand how to design your packaging, website, social media templates, logo and print material.

Here’s the deal…

Yes, creating a brand and launching a business takes some work.

But going through the branding process gives you SO MUCH clarity. With the proper foundations, you are WELL on your way to a profitable online business, 

Together we will build a powerful tool that will help you become focused and will enable you to communicate more clearly and with greater purpose...to the right people.

What we cover



In this module, I'll cover how to tap into your genius zone and infuse your story and personality into your brand. 




We'll ask the big questions to uncover where your business is heading and how we can bring our beliefs and values to life.  




This module will help you get to know your audience, who they are, what they need, where to find them and what things they look for in a brand. We will also go over some customer archetypes so you can get to know your audience on another level! 




This module will cover market and competitor research to nail down how you can stand out from the crowd. 




In this module, we will take a look at your product. We'll use all we know about our audience and the market to measure and boost our product to ensure we give our audience what they want. 




This module is all about your brand voice - we'll cover what you say and how you say it so that you connect with the right people. 




This module will help you nail down how your brand looks and feels - we'll cover colours, typography, imagery and everything in between. 




This module is all about moving forward - we'll cover testing, iteration and ways to gather feedback to help you continue on the path to achieving your goals.



In addition to the training videos, you'll get access to slides, worksheets, and audio downloads that will help you put together a detailed picture of your brand. 




  • Private membership group

    You'll get access to our online community, where you can connect with like-minded womxn and share ideas, get feedback, ask questions, and join our live lessons.

  • Cocktail Hour

    We'll get together once a week online (cocktails optional) to chat about all things business and cover any questions you have about the content, your business or life! 

  • Accountability check-ins

    I don't want anyone to be left behind! If you're in need of some extra accountability, I got you. I'll schedule a weekly call (up to 8 weeks), so you can check in and stay on track.

Pricing options

I mean...You'd be silly not to.

I've also decided to take all the scary stuff away and give you a full 30 days to go through the program risk free

During this time you can decide if it is worth the price. If not, just send an email to info@hustleanddream.com, and we’ll send you a refund.

No need to explain yourself. 

If it's not for you, it's not for you! 

What's my deal anyway?

I'm Cindy... 

I'm an Aussie expat who has been obsessed with travel since I knew what travel was. 

After years in customer service jobs and life in the 9-5 grind... I became desperate to figure out a way that I could travel and make money at the same time. 

There was one problem… I had no idea how to do that. I'd never started a business. I knew nothing about making money online, I didn't have a job that would allow me to work remotely. I didn't even know where to begin.

I was plagued by that voice in my head telling me, "I don't have the skills for this" "This is a crazy idea, who the hell am I to start a business"  " I don't have the network or the resources" and "by the way how do you actually START a business anyway?" 

What helped me finally start to feel like I was really doing this being a business owner thing...was understanding what my brand was. 

After going through the branding process and really building good foundations... I finally felt like a business owner... I had a business, a brand, a website, with my very own products and customers and SALES. I was receiving messages thanking me, telling me my products had changed their life and how awesome I was. ME... the person who 12 months earlier had NO IDEA what the hell I was doing. I couldn't believe it!  

This journey has allowed me to spend my time doing things I LOVE... while living in France and travelling all around Europe.   

If I can do this, being my weird, shy, introverted non businessy self...you can absolutely do it too.