My WHY in a word
Freedom.
I started on this entrepreneurship journey because I needed to get un-stuck. It’s an awful feeling. Stuck in life. Like you’re wasting your time. That there could be more and you’re not doing it. It’s like you’re letting yourself down.
I needed to turn it around. I needed to know that I was doing things that are important to me…that I was spending my time doing things I like and care about. That I was backing myself.
And then, I started coaching because I didn't want anyone else to go through life feeling the same way I did. And I wanted to make the journey easier.
I moved out of home before I left high school. At that time, I wanted to be a flight attendant because I wanted to travel the world. Unfortunately, I was too short. (Yes there were height restrictions.) When I was in college, I wanted to be a graphic designer or an artist. I wanted to go to art school, but I didn't actually know how to get into university. I didn't even know you needed points until I was in year 12, and by then, it was too late. On top of that, most people told me it was a waste of time. That you could never make money as a creative.
Everything I wanted career-wise seemed to be met with an obstacle and a reason why I couldn't. Or shouldn't. It seemed to me all I was destined for was the 9-5 whatever job you can find route… to "get a good job" so you can buy a house and settle down and wait to retire.
So that's exactly what I did. By the age of 19, I had a pretty decent job for the area I was living in. I bought a house. And I settled in for the life you're supposed to have. Really, I had everything I should have ever needed. A job, a house, I had more money in my pension fund than my parents. I was nailing life.
So WHY did everything still feel like a massive failure?
It felt boring as hell. I felt lost, stuck, and completely miserable. The things I WANTED to do, and loved doing and dreamed about doing my whole life like travel and being creative, went out the window. I just got busy settling. And I did it for years. Eventually, I didn't even know what I liked anymore. I didn't know what my skills were. When people asked my what my hobbies were or what I loved, I couldn’t answer. I had spent so much time trying to fit the mold that I forgot who I was.
After years of working in a "good government job", a "stable" and "safe" job, where I felt taken for granted, where I was bullied, where numbers were more important than people, where personal growth wasn't even a consideration I finally got the feeling that I should be doing more, that I had potential beyond shuffling papers and working on some bullshit spreadsheets. ... I finally learned that you could just create your own damn life.
From that point on, I became obsessed. I read a book every 2 days, took courses, watched talks, started businesses, and attended meetups. I worked 3 jobs and started a degree in marketing and entrepreneurship to learn how to make it all happen. (Thank god for adult learning)
I needed to get out of this crazy hole I had created for myself, and I became determined that I would never settle again. I wanted the freedom to be able to go places. To do things. To not be told how my life should be and to not be waiting for retirement to go and enjoy life.
Tomorrow isn't guaranteed. The thought that I could have spent a whole life waiting, the fact that there are people who waited…. and never got to go.. is heartbreaking.
So, That is my why. I don’t want anyone to feel stuck. I don't want other women to spend 90,000 hours of their lives doing something that makes them feel shitty. I don't ever want women to settle and to wait. I don't want them to forget who they are. If people want more freedom, I want them to be empowered to do something about it.
Why do I do what I do?
I do it because...I get to create - training programs, worksheets, content, graphics, products and tools that truly make a difference.
I do it because...I get to combine my love for personal development, branding and holistic well-being with my natural talents of organizing, problem solving and building meaningful habits.
But most importantly, I do it because I get to empower women to live with authenticity, make the most of their magic, break free from societal expectations, and craft a life that truly reflects who they are.
Now I get to spend time helping women to gain self-knowledge, embrace their unique strengths, and design a life that aligns with their passions and values. My mission is to give every woman the confidence and clarity to take charge of her future. Not a bad way to turn things around.
