Like, Follow, Share & Chill the F out
Social media can be super overwhelming, it can take up a lot of time. Also, creating content alllll the time can get kind of boring.
If you're new to the game and you just want your new amazing thing that you've launched to be seen, it can feel like a lot.
I get what it’s like to want to make an impact, to showcase that thing that you’ve poured your heart and soul into but the look and feel of your brand just isn’t showing up how you want it to, or... it takes up HOURS of your time! And it's super stressful.
When you're feeling inspired and in the mood to connect with all your people, it's a blast... when you don't have a clue what to post but feel the pressure of "consistency" screaming at you, it's not so much fun.
So, how do you take the pressure off? You pre-plan. You research. You use templates. And you chill the F out.
Step 1 - Pre-plan.
At the beginning of each year... or you could do quarterly, or even monthly, I sit down and plan out my year. I generally already know my goals for the year, along with some rough launch dates. I also use the list of holidays (you can find them here) and mark everything in my calendar. On top of that, I schedule out regular posts promotions, new blog announcements or testimonials etc to happen once a week or so.
Step 2 - Know your people.
If you don't really know who your audience are, where to find them, what they need, want, desire and care about... it can be even harder coming up with content than it should be. Get to know your people. When you do, creating content becomes less like a job and more like just catching up with your besties and telling them about all the cool stuff you’ve figured out.
Step 3 - Use Templates.
Templates are my favourite thing ever. When I first started my crazy IG profile, I spent a TONNE of time setting up templates in my Canva account so that my content would always look on brand. Since then I have switched up the colours a bit and added a few different parts, but I still use the same templates to this day. And it saves me a tonne of time. Especially with the bulk create tool!
Remember, work smarter not harder!
As things pop into my head I just add them to a spreadsheet or a folder, then every couple of months I just jump in Canva and upload all of my ideas and voila, my content is done. Then, I have my basics covered and I can create random things on the fly when I’m actually feeling inspired, or if things pop up that I want to talk about, without the pressure of having to post…. I load it all into Smarterqueue and let technology do its thing! Social media SORTED!
Step 4 - Chill the F out.
Gone are the days where you need a million followers to be cool. Actually, maybe that was never a thing. What we DO care about though, is engagement. If you have 100k followers but only 20 people actually care about what you're posting... in fact, with all these algorithms...it's actually doing more harm than good. So... forget trying to get that count up and worry more about providing value, getting to know your people and actually enjoying what social media is all about... being social!
